Title of work:MTA

Name of Applicants:Politecnico di Milan

Location of School:Italy

Name of School/University:Politecnico di Milan

Description

The design of truly innovative solutions must therefore not only take into account the pure functional aspects (and

the added value to previously existent features), but has to deal with the comprehensibility of the innovation, and

then with its ‘communicability’, its ‘desirability', the effort or pleasure connected to it (socially and individually).

An innovative solution is not achievable if not properly combinable, so that its communication must be part of the

project.