Title of work:CHILEAN MUSIC DAY
Name of Applicants:COMUNAS UNIDAS – MANUEL CÓRDOVA
Location of School:Chile
Name of School/University:Diego Portales University
Introduction to works: Chilean Minister of Culture commissioned us to design the identity for the event that celebrates Chilean Music Day: a 9 hour-long free concert featuring about 50 acts on stages and an audience of tens of thousands of people.
Under the motto I like Chilean music (unbearably influenced by Facebook phenomenon), the challenge was on including in this concept many different ways to express appreciation and love towards music (as a performer or as a listener) in a joyous happy way.
This design project included brand mark, posters, flyers, road and public transport advertisements, as well as stages artworks and banners for the audience.