Title of work:MTA
Name of Applicants:Politecnico di Milan
Location of School:Italy
Name of School/University:Politecnico di Milan
The design of truly innovative solutions must therefore not only take into account the pure functional aspects (and
the added value to previously existent features), but has to deal with the comprehensibility of the innovation, and
then with its ‘communicability’, its ‘desirability', the effort or pleasure connected to it (socially and individually).
An innovative solution is not achievable if not properly combinable, so that its communication must be part of the